Choose the job the image needs to do
A banner can reinforce a field, point of view, audience or personal brand. For some professionals, a clean abstract image or restrained colour system is enough. For others, an original project, place or work context may be appropriate.
Keep text away from important areas
Profile interfaces crop differently across devices and place the profile photo over part of the image. Avoid small text, critical information at the edges and anything that relies on exact positioning.
Use images you have the right to use
Choose your own photography, licensed assets or original graphic work. Do not use client material, confidential dashboards, copyrighted work or another person’s image without permission.
Match the banner to the rest of the profile
The image should feel consistent with your headline and field, but it does not need to display every service or skill. A simple visual usually creates more confidence than a crowded promotional banner.
Review it on mobile
Mobile viewers may see a different crop and less surrounding context. Check that the central visual still works, the profile photo remains clear and no text becomes unreadable.
Refresh it only when the story changes
A banner does not need constant redesign. Update it when your direction, independent work or visual identity changes in a meaningful way.
Frequently asked questions
Questions people ask before they write.
Should I put text on my LinkedIn banner?
Use text only if it remains legible after cropping and adds something the headline does not already say. A visual-only banner can be more effective.
Can I use a company logo as my banner?
Use a logo only when you have the right to use it and it serves a clear purpose. It should not imply endorsement or employment that is not accurate.